Gwyneth Paltrow is fronting Coach’s spring/summer 2012 commercials, her second spot of advertising for the all American label.
The photo shoot saw the actress reunited with photographer Peter Lindbergh, who snapped her for last year’s Coach autumn/winter 2011 ads. They’re also set in New York City, although the metropolis has a different complexion this season. This time around the commercials feel much fresher and more fun, as if the weight of winter has left us and been replaced with all the sun of summer.
Paltrow is no doubt stretched with her acting duties, burgeoning singing career, lifestyle blogging role, and everyday responsibilities as a wife and mother of two. Yet it seems that working with Coach is an opportunity close to her heart.
“I grew up in New York City, and I’ve always thought of Coach as the quintessential New York brand,” the Oscar winner explained.
I’m particularly fond of this advertisement which shows a fresh-faced smiling Paltrow stepping out carrying the Poppy Willis cross-body purse. The companion commercial sees the actress more relaxed as she lounges about with her red Madison Lindsey satchel.
I love the accessibility of this advertising campaign. I’d much rather see a grinning Gwyneth than another snooty, skinny supermodel, wouldn’t you?
Coach Poppy Willis Purses on eBay
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An elegant embossed texture helps make this Fairbanks Clutch from Menbur a cut above the rest.
Hollywood isn’t all about beautiful actors and actresses earning the big bucks. For every star there’s a hundred busboys and waitresses looking for their big break. Perhaps Mellow World had these starry-eyed folks in mind when it created its Hollywood hobo.
Melie Bianco has created its fair share of “designer influenced” accessories, but I think it’s at its best when it’s marching to the beat of its own drum. When it strikes off on its own and refuses to bow to fads it creates practical purses like this Alyssa hobo.
McKlein’s got your workday covered with this Avon briefcase.
Matt & Nat takes us from day to night with this eco-friendly Tap Tap wristlet.
As I slog through my working week, the idea of sipping Mai-Tais by the pool in some Caribbean resort sounds pretty appealing. In reality I won’t be taking off any time soon though, so this Mai-Tai clutch from Mary Frances may be the next best thing.