Gucci has gone high tech with the launch of its new online flagship boutique today. The shiny new website features a host of extras for fans, including a virtual front row seat at Milan Fashion Week, hologram window displays, instore iPad stations, and a brand new welcome video.
Gucci creative director Frida Giannini has overseen the development of the website, which has been some 18 months in the making. During that time Gucci has experimented with cutting edge technology to create an experience reminiscent of real world shopping in one of the brand’s global flagship store.
To celebrate the launch, Gucci fans can sign up for an e-ticket to the women’s spring/summer 2011 fashion show which will hit Milan on September 22. This is the first event hosted by Gucci Connect, a channel which looks to take live fashion show streaming to the next level. Home viewers can share their own web videos and interact via social networking, as well as viewing the event from anywhere in the world.
Once I finally accessed it the new Gucci site looked impressive, but I wasn’t so thrilled by the long loading times. Hopefully this is just a symptom of high traffic during the launch and things will settle down soon. After all, no matter how wonderful the website, no one’s going to spend all day waiting to see it.
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Fringing and hobo bags go together like Dolce and Gabbana. While the combination is somewhat predictable, when done well it can be the perfect way to add a touch of boho to your outfit. So does Furla succeed with the Halley?
Frye has created a handbag which lives up to its name here. This hobo is a real softy!
Marc Jacobs always has a sharp eye for what’s going on, or what’s about to happen, in fashion. Which means that sometimes his designs look a little weird. New is always weird at first. And the Marc by Marc Jacobs line has a lot more room to be experimental, as it has a more street smart audience and a lower price point. Even taking all these things into consideration, I have no idea where it’s coming from with this Nico bag.
I have recently become a huge fan of the Nancy Gonzalez line. The Colombian designer has an extremely light design touch and maintains exacting quality standards for the materials of her exotic accessories, and the results are impeccable. To be honest, I’m not crazy about this conservative style, personally, but it definitely has a classic look that will stand the test of time.
It is no secret that I am head over heels in love with
I am getting used to seeing visually exciting bags from Serpui Marie. This little black straw clutch takes its signature material and makes it into something more than a little eastern inspired.
Franchi reminds us that opulence doesn’t always been excess with this Queenie Clutch.