English actress and model Elizabeth Hurley opened the doors of her brand new Beach Boutique in the Italian township of Parma yesterday. The store, which is located in the Fidenza Village, features Elizabeth Hurley’s own handbags, beach totes, swimwear, and other summer accessories.
Elizabeth was on hand for the grand unveiling. She cut the store’s pink ribbon, modeled some of her collection, and took the time to meet and greet her new customers. It is the second Elizabeth Hurley Beach Boutique to open this week. The first was in the German city of Wertheim, and no doubt there’s more to come.
Elizabeth Hurley’s beach accessories have come a long way since launching in Harrods way back in 2005. Today her collection includes sarongs, swimsuits, beach shoes, and cover ups. The generously sized totes are designed to hold plenty of beach necessities, and rendered in pretty patterns to complement the swimwear and other summer apparel items. I think it’d be a bit matchy-matchy to carry a tote in the same print as your bikini, but each to their own.
Elizabeth Hurley’s summer Beach Boutiques seem to be doing great business. Where would you like to see the stores pop up next?
[Source: Examiner]
[Image Source: Andrew Halpern/Wikipedia Commons]

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